The minute I saw the new Vodafone ads I knew that the pug represents the customer. The customer who haplessly and tirelessly runs around everyone at Vodafone's legendary call centres. I'm guessing the brilliant ad agency who made this will sweep all ad awards.
Any Vodafone customer knows that the transition from Hutch to Vodafone has moved an already abysmal customer service to an unthought of new depth (been to their "customer service centre lately? what's the longest you've been kept on hold? try and beat my record of 38minutes).
And it is exactly this that is being advertised and celebrated by Vodafone, i.e. we're happy to provide you with "customer executives" that you can breathlessly chase after because ha, ha, ha we sure as hell ain't gonna give you any service.
Your call dropped? You can't get reception in your house while other networks can? Oh, we overbilled you did we? Choose from hundreds of such options. Whatever the problem, we sure as hell aren't gonna solve it. But guess what, we're happy to help you with a chance to run around us, ha, ha, ha, geddit?
The day number portability is launced I will gladly pay to get rid of this execrable, abominable and truly pathetic mobile phone service that is one of the best illustrations of the the term fubar.
[PS: also read this post from what might well be the diary of Rocky J. Or not.]
11 comments:
LOL BA, atleast they listen to you when you call and don't actually have an automated greeting which irates you to the core by saying over and over again vodafone customer care, how may we direct your call until you finally just put the phone down and try to switch back to your prev provider.
Nice rant. Rant away buds
Saw the advertisement yesterday after reading your post. Could not but think of it your way [:P] It would be a nice counter strategy in advertising. [:)]
Red - oh I'd be fine with a recorded voice because the human being that follows it (in our case here) has no idea what's going on!! Thanks for the comment!
Harish - Thanks for the comment..if only some competitor made a spoof of the ad, Sprite style!
Pam Pam...Good One ...
Ajit - Who's "Pam Pam"? Lol..thanks for the comment and please start blogging!
Oh man! You just wrote what I have been thinking all this time. Vodafone does suck big time. Let's see how many ditch them when portability comes to town...
Shantanu - Thanks for the comment, I'm waiting for number portability too!
38 minutes is painful, man! vodafone has become that bad, has it? O&M is their agency btw.
Scarlett - Thanks for the comment. I can't remember when Vodafone was ever good (i.e. the customer service..don't get me started on their network!).
OMG I cant believe you wrote exactly what I have been complaining about. Vodafone seems clueless but when the churn starts they'll know. Right now they are basking in some illusion of having acquired (read- netted) fish (customers) but when the customers will find a better alternative they will run for their lives. The Vodafone network is as bad as their customer service. And yeah I have experienced the wait times and the horrible "happy to help customers" who don't know their own products and don't even care when you tell them you plan to switch carriers.
N - lol..I agree with what you say. I just fear that they've become so complacent that they probably don't care at some level. Thanks for the comment!
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