Sunday, May 04, 2008
Vodafone's brilliant ad campaign
The minute I saw the new Vodafone ads I knew that the pug represents the customer. The customer who haplessly and tirelessly runs around everyone at Vodafone's legendary call centres. I'm guessing the brilliant ad agency who made this will sweep all ad awards.
Any Vodafone customer knows that the transition from Hutch to Vodafone has moved an already abysmal customer service to an unthought of new depth (been to their "customer service centre lately? what's the longest you've been kept on hold? try and beat my record of 38minutes).
And it is exactly this that is being advertised and celebrated by Vodafone, i.e. we're happy to provide you with "customer executives" that you can breathlessly chase after because ha, ha, ha we sure as hell ain't gonna give you any service.
Your call dropped? You can't get reception in your house while other networks can? Oh, we overbilled you did we? Choose from hundreds of such options. Whatever the problem, we sure as hell aren't gonna solve it. But guess what, we're happy to help you with a chance to run around us, ha, ha, ha, geddit?
The day number portability is launced I will gladly pay to get rid of this execrable, abominable and truly pathetic mobile phone service that is one of the best illustrations of the the term fubar.
[PS: also read this post from what might well be the diary of Rocky J. Or not.]