ZeeSports :: AIFF
My prize for ad campaign of the day goes to "ZeeBras" (yes, don't miss the capital "B"). In an effort to promote domestic football (at a time when cricket crazy fans crib and cringe on the crying shame the Indian team has become), Zee will have 8 models ("ZeeBras") as cheerleaders at the Federation Cup this year.
If spaghetti straps did wonders for Indian cricket, it was because Mandira Bedi wore them. The good part is that Zee has realised that the only way to get anyone to watch its channel is to get pretty women with zebra tops and hot pants to advertise the event. Well, if that can do wonders for Indian football, what the hell. Yes, the taste of the ad and the imagination, or lack thereof, can be questioned, even criticised, but if these are the hoardings I'll see spread across the city, I say "yeah baby !".
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